Hi! My name is Georgina Willison, and I'm a fractional marketing director with 15+ years' experience working in and with B2B startups, SMEs and enterprises.
Nearly 5 years ago, I left a brilliant job in fintech to go freelance.
Why?
Because staying meant promotion, managing teams of people and getting further away from the marketing 'craft'. As a generalist, I enjoy knowing about the 'nuts and bolts' of marketing. The marketing profession is moving at such an incredible pace, I've always wanted to maintin my knowledge of the marketing tools available.
So that's why I went fractional and freelance, so that I can work with founders on strategy and then see their marketing plan through to delivery, so that I can work with larger teams on a marketing predicament with the full knowledge of the right tools to do the job well.
Over the past few years I've worked with a cross-section of B2B tech companies, and the thread that links them all together is that they have a complex offering. From fintechs and open banking, to IT strategy, data, employee benefits and access control to name but a few.
Need to know my credentials? I have a CIM Diploma in Professional Marketing and a degree in English and French.
Whatever your product or service, the same marketing principles always apply. It all starts with the customer, and that is where we always begin, putting on your client's shoes to discover what is truly important to them.
Based in Warwickshire, I tend to work remotely but I'm more than happy to stop by your office and say hi!
- Georgina Willison