About

I assist tech startups in elevating their brand, attracting new customers, and retaining existing users.

Hi! My name is Georgina Willison, and I'm a full-stack marketing generalist with over a decade of experience working in and with B2B SMEs. I will handle your project with dedication and enthusiasm.

You may have a small business or a startup that isn't ready for a full-time marketing hire but could benefit from an experienced marketing specialist for a few days per month. Alternatively, you may need to outsource a specific aspect of marketing, such as a new product or campaign, your website, or content management. Marwhal is available to scale up or scale down depending on your requirements.

As a CIM qualified, experienced marketer, I've worked with many SaaS startups in fintech, employee benefits, insurance and tech. These include Wealth Wizards, MyData, Upside and Open Future World to name but a few.

After studying for a degree in English and French, I began my career in market research at Kantar Millward Brown. In the years that followed, I worked in SMEs as part of their in-house marketing teams. It was at fintech Wealth Wizards where I got my first taste for startups after which I made the jump to freelancing. Since then, I've worked with many innovative SaaS startups, directing initial marketing strategy right through to delivery.

Whatever your product or service, the same marketing principles always apply. It all starts with the customer, and that is where we always begin, putting on your client's shoes to discover what is truly important to them.

Based in Warwickshire, I tend to work remotely but I'm more than happy to stop by your office and say hi!

- Georgina Willison

Find me on LinkedIn